If she had been Level Zuckerberg, Patagonia Chief executive officer Went up by Marcario claims she might have for the short term power down Myspace
Social Media, Business Responsibility and the Cultural World
The headline above refers to a widely reported moment around 2020, when Rose Marcario, then chief executive of the outdoor clothing company Patagonia, said publicly that if she were in Mark Zuckerberg's position she would consider temporarily shutting down Facebook to deal with misinformation and harmful content. Patagonia was one of a number of brands that paused advertising on Facebook and Instagram at the time, part of a broader debate about how much responsibility large platforms carry for what circulates on them. That debate is now history, but the questions it raised still matter to anyone who relies on social media to find out what is happening in a city.
Why this matters for event-goers
For visitors to Dubrovnik, social networks are often the first place they hear about a concert in a fortress, an open-air film screening or a theatre performance during the summer season. The convenience is real, but so are the pitfalls. Reposted posters can show last year's dates. Unofficial pages sometimes imitate festival branding. Resale offers for popular performances may not be genuine.
- Go to the source: confirm dates, venues and ticket details on the official website of the festival, theatre or venue before you plan around them.
- Check the year: annual events repeat, and old posts resurface every season.
- Be cautious with resale: buy through official box offices or channels named by the organiser.
- Weather and outdoor stages: open-air performances can be moved or postponed, so look for updates on the day.
An independent view
The argument Marcario made was essentially that a company's reputation depends on the information environment it helps create. Cultural organisations face a smaller version of the same challenge: audiences need accurate, timely information to show up at the right place and time. Independent guides can help by pointing readers towards reliable sources rather than amplifying rumours.
If you are planning your visit, our events guide gives an overview of the kinds of performances the city hosts, and the where to watch section explains the historic spaces where they take place. Use them as a starting point, then confirm the details with the organisers themselves.